WUNDERBLAZE is a small independent temporary brand that began for a number of reasons and has developed in a range of ways, and, although it will be shut by the 11th of June, has been an absolutely fantastic experience.
One of the main parts of the brand was to aim to be ethical in its practice, in relation to this I have attempted to:
avoid excessive over consumption by working with donated fabrics, off cuts and fabrics left over from my academic experimentations although sometimes trimmings have to be bought as these are rarely donated
Avoid waste water by dying in small lots and only the precut fabrics
I have even been researching and experimented with natural based dyes to reduce waste and chemical use
All of cuts are saved to make other garments or accessories
Pattern cutting is done in a way to utilise the most of the fabric
All garments are handmade and hand decorated by me
There are a number of ways in which I attempt to integrate sustainable practice into the running of WUNDERBLAZE and my current module, Business of Design, as well as the entirety of my Masters in Design and Environment provide me not only the opportunity to research the best way to do this but also to discuss ethics, the environment, sustainability and the various aspects of relating this to design.
I would not say that WUNDERBLAZE is at the sustainable level that I want it to be but as I said it’s a process of development and implementation, and honestly I do it for the joy of making but would like to also close the loop and start thinking about how they could be recycled at the end of their lives as this is something that I feel is as important as the resouces used.
I think ethical design practice is the future and I hope to be part of it.